The design flywheel effect


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Good morning from Wisconsin! I'm Nate Kadlac, and this newsletter is for creators and non-designers like you to make better design decisions in your life and business.

The Design Flywheel Effect

Last month was great for business.

I presented a slide deck workshop to a marketing consultancy.

I hired a designer to take the lead on a new client project.

I closed the new Dollar Design community by filling all 7 spots.

I sold six digital products (that are not publicly available online).

I presented the power of personal websites to students at the U of Houston.

Two new projects are in the final proposal stages.

All without doing any outbound marketing.

My personal and business sites are designed to attract organic traffic, draw in referrals, and close sales by making simple offers.

My design flywheel starts with a simple design kit.

This kit is the foundation for everything that comes later. My landing pages, blog articles, newsletter, and lead magnets.

Once your kit is locked in, your landing pages, lead magnets, newsletters, and offers will continue building trust through consistent design decisions made at the outset.

If you don't care about design, it shows. Great design is less obvious than bad design.

But you don't need to be a designer to avoid bad design decisions.

This week, I'll share more about kickstarting your design flywheel in my next workshop.

๐ŸŽจ Better Design Decisions

Dont just start a newsletter. Start writing sequences.

โ€‹Inside a pitch deck used to help raise a $50m fund III.

โ€‹How to see like a designer.

๐Ÿ“ธ Make It Yours Moment

Accidental Pink Floyd.

See you next Sunday,

9740 N Riverside Rd, Mequon, Wisconsin 53092
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Nate's Toolkit

Recently, a friend showed me his personal site to create serendipity. His offer is a free chat with parents who don't have enough time to read or write. He balances a full-time role at Stripe as a parent while writing a newsletter, so he knows a few things about this. It's a great idea when you're starting out, and I made some suggestions to clean up the call-to-action and clarify the ask. But then it got me thinking, Reader: what's a simple resource you could create to let people into your...

Yesterday's personal website email had more responses than I've ever had before. Thanks for replying. This is my take on the difference between the three paths and where to start. (play at 1.2-1.5x speed) If you didn't respond Reader, I'd love to hear what you want from your personal website. Personal Serendipity: You feel intellectually isolated and desire to expand your social circle, increasing luck and serendipity in your life. Professional Pivot: You're bored with your current career,...

Yesterday at 11:05 am I hopped on a 15-minute call with a reader who came across an article I wrote online. This person was forwarded my personal website article and then booked a time to chat from my site. For some of you, this flow isn't unique. Yet, this serendipity engine feels like magic to me. This past week, three strangers have reached out this way. In the past year, 87,700 people have visited my personal site, and I have had hundreds of calls from people worldwide with little effort....